100% Member Champion Firms: The New Jersey Society of CPAs will come to you with the staff development courses listed below. Assemble your staff for one or more of these sessions in your office, and earn complimentary CPE for each course.
Please contact Susan Dyer at firstname.lastname@example.org or 973-226-4494 x266 to schedule a program.
Professional Issues/Society Update (1-2 hours)
Ralph Thomas, NJCPA Executive Director, addresses the professional landscape in New Jersey and across the nation. The presentation covers critical New Jersey legislative and regulatory matters, such as mandatory audit firm rotation, appeal bond caps and news from the State Board of Accountancy. Additionally, Ralph presents national issues impacting New Jersey CPAs, such as federal regulation of tax preparers, financial reform, the Blue Ribbon Panel on private company financial reporting, IFRS and other important topics.
Business Communications Presentation (1-2 hours)
Don Meyer, NJCPA Communications and Marketing Director, covers critical, but often overlooked business communications tools, such as presentation skills, networking and the do-and-don'ts of electronic communication. Throughout the presentation, Don talks about how members (and their firms) can get more value out of their Society membership by taking advantage of various chances, such as networking events and speaking opportunities, to improve their business communications skills.
- Social Networking: How CPAs can create business online (1-2 hours)
Don Meyer, NJCPA Communications & Marketing Director, and Rachael Bell, NJCPA Digital Communications Manager, instruct on how to use Facebook, Twitter, LinkedIn, blogging, online communities and other social media to accomplish your business goals. Get practical knowledge on how to best develop and deploy new media and social media initiatives that deliver measurable results.
- NEW! Using Storytelling to Sell Your Business (1-2 hours)
Looking for a better way to brand your firm? Research has shown that we’re not moved to action by “data dumps,” brochures packed with words, or dense PowerPoint slides. If you want to connect with your clients, tell them a story. Don Meyer, NJCPA Communications & Marketing Director, will show you how to connect with your audience through creative expression – driving brand recognition and growth. Discover how to replace the numbers, the statistics and the accounting jargon with memorable stories that represent your brand. And find out how to use those stories, and the images and videos that go with them, to promote your brand on your website and social media sites such as Twitter, Instagram, Vine and Facebook.