According to a recent article by CGMA Magazine, senior roles place more emphasis on soft skills such as business acumen and communication skills, and less emphasis on technical accounting skills. Attend this webinar and learn how you can leverage your professional brand and online presence to set yourself apart from the competition.
DESIGNED FOR
CPAs and other financial professionals who want to increase the strength of their professional brand.
HIGHLIGHTS
Building Your Distinctive Professional Brand
Heather Sperduto - ADP
This course will help you define your unique professional brand to help you differentiate yourself among your colleagues, shape your message to clients, and build your network of contacts. You will leave with tools for evaluating and building your online presence and positioning yourself as an influencer.
Learning Objectives:
- Define the value of having a professional brand
- Create a personal brand statement that is unique and relevant
- Create an engaging professional profile on social media platforms, such as LinkedIn
- Evaluate your success and set goals for building an effective online presence
COURSE LEVEL
Basic