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Date / Time / Location

Wednesday, October 25, 2017
10:00 AM - 11:00 AM
Registration: 9:45 AM


CPE Credits

  • 1.00 CPE Credits in PD


  • $25.00 - Member
  • $39.00 - Non Member
According to a recent article by CGMA Magazine, senior roles place more emphasis on soft skills such as business acumen and communication skills, and less emphasis on technical accounting skills. Attend this webinar and learn how you can leverage your professional brand and online presence to set yourself apart from the competition.

Designed For

CPAs and other financial professionals who want to increase the strength of their professional brand.


Building Your Distinctive Professional Brand
Heather Sperduto - ADP
This course will help you define your unique professional brand to help you differentiate yourself among your colleagues, shape your message to clients, and build your network of contacts. You will leave with tools for evaluating and building your online presence and positioning yourself as an influencer.

Learning Objectives:
  • Define the value of having a professional brand
  • Create a personal brand statement that is unique and relevant
  • Create an engaging professional profile on social media platforms, such as LinkedIn
  • Evaluate your success and set goals for building an effective online presence
Event Cancelled

We are sorry to inform you but this event has been cancelled.

Heather Sperduto

Heather Sperduto
Accountant Channel Executive

Heather Sperduto has been with ADP for more than 10 years and focuses her efforts on serving the accountant community. After a successful career in the sales environment, she transitioned into ADP’s corporate training program, where she trained more than 1,000 ADP associates. ADP was recently recognized nationally by Nielsen Training Magazine as one of the top 20 organizations for employee training development. She is currently the accountant channel executive, designing and implementing ADP’s accountant program nationwide.

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Event Cancelled

We are sorry to inform you but this event has been cancelled.