“If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood.”
— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People
This course focuses on the first part of the Covey formula: asking questions and listening so you understand better. It teaches tips and tricks for mastering these most difficult and rewarding skills. Whether you’re trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs. This two-part course concentrates on the special communication problems leaders face: adapting a message to different constituencies and clients; coaching employees; and business development. Greg Conderacci, a former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, will introduce you to the proven communication techniques he has used for decades.
DESIGNED FOR
All professionals who communicate financial information to the public
BENEFITS
• Understand why it is so difficult to listen
• Know why questions can be more important than answers
• Apply skills to enhance professional and personal relationships by increasing listening performance
• Become a more effective leader, team member and opportunity developer
• Identify how to probe for a client’s or colleague’s real needs so you can add value more effectively
COURSE LEVEL
Intermediate