NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

  • How to Use Your Website to Attract More Clients

    by Hugh Duffy, co-founder and chief marketing officer, Build Your Firm | Nov 28, 2018
    As more accounting firms have well-designed websites, integrated blogs, a social media presence, pay-per-click advertising, retargeting advertising and reputation management, it becomes more competitive to dominate the online lead generation game. Find out how using website strategies.
  • Reflections on the Impact of a Scholarship

    by Pui Man Chan, Stockton University student | Nov 21, 2018
    I am indeed thankful to be selected as one of the recipients of the NJCPA Scholarship Awards for the 2018/19 academic year. Here are some impacts it has had on my education.
  • 5 Ways Nonprofits Can Offset Loss of Deductions

    by Judith Tutela, CPA, RMA, principal, Spire Group, PC | Nov 15, 2018
    Because of last year’s Tax Cuts and Jobs Act, fewer taxpayers will use itemized deductions. Although this could mean a reduction in charitable giving, your nonprofit client may have options for mitigating any potential revenue loss.
  • How Managers Can Promote a Diverse Workforce

    by Lisa Calick, SPHR, Director of HR Advisory Services, Wiss | Oct 31, 2018
    Having an inclusive environment at the office can open the door for increased recruitment, retention and long-term growth. It's important to value diversity as it exists in all aspects of the workforce.
  • The Skills Not Tested on the CPA Exam

    by Joseph Hunt, Sobel & Co., LLC | Oct 25, 2018
    The CPA Exam is a uniform test that measures our technical skills but an additional set of skills that cannot be measured by a test is our soft skills. These help us build strong relationships with clients.

 

We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.