10 Things Accounting Professionals Should Know About Social Media

by Patrick Treusdell, CPA, Public Company Community | Jul 20, 2018

Your accounting firm or business needs to have an awesome social media presence. If you neglect social media, you are leaving money on the table. Except for the paid ads and the cost of having someone set up and manage social media, it is free.

Here are 10 things to understand:

  • Google — The goal is to get ranked near the top of the search results. To do this, you need to focus on search engine optimization (SEO). Google uses backlinks and keywords to determine who ranks in the top of the results. 
  • Backlinks — This is when someone else links to your website from their website. All backlinks are not created equal. There are “dofollow” and “nofollow” links. Nofollow links have the word “nofollow” in their code. Google puts little to no value on a nofollow backlink.
  • Keywords — The idea behind keywords is that you pick a keyword that you want to rank for, and then put that keyword, and similar words, into the content that you want to show up in the search engine results.
  • Twitter — Besides Google, Twitter is likely the most important social media platform for your accounting firm. You simply set up a profile for your company using an email address.
  • Hashtags 101 — While hashtags were coined by Twitter, they are no longer just a Twitter thing. Hashtags are the author’s way of helping users find their content.
  • Feed — Most social media sites use a feed, which automatically shows the user things that the algorithm thinks the user wants to see.
  • LinkedIn — Most accounting firms that start getting into the seven- to eight-figure revenue range really should be setting up a business page for their firm.
  • Instagram — Instagram is a way to attract millennials to work for you. It is unlikely any clients will find you through Instagram.
  • Facebook — This gets a ton of traffic. You need to set up a business page and ask people through other methods to follow your page.
  • YouTube — It is the second most popular website on the Internet. Generally, people open YouTube with something specific in mind that they want to watch.

Virtually all accounting firms that have a solid position in social media will also auto schedule their posts to Twitter and other social media sites. And remember, people want to see content that they care about.

Patrick  Truesdell

Patrick Truesdell

Patrick Truesdell works as a CPA at a publicly traded biotech company in San Diego as the Director of SEC Reporting and Budgeting. He is also the creator of Public Company Community, which provides free CPE for CPAs, a free DIY MBA program, the Best Accounting Books list, and the Best Finance Books list.

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