ISSUESWATCH PODCAST

Don Meyer, CAE, is the chief marketing officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. He can be reached at dmeyer@njcpa.org.

Lee Frederiksen, Ph.D., is the managing partner, strategist and growth expert at Hinge, a branding and marketing firm specializing in the professional services. He is an author and frequent speaker on strategy, marketing and organizational management.