Nancy A. Damato is the co-founder and President of Accountants Advisory Group and the Senior Consultant, Marketing & Business Development. Nancy has 25 years of accounting firm marketing experience, including with two Big 4 firms, a large national firm and a medium-size regional firm.
Throughout her career, Nancy has been instrumental in developing and implementing many firms’ marketing plans, strategies and initiatives and in assisting partners achieve their growth goals and attain higher levels of success. She has spearheaded innovative marketing and branding strategies and campaigns that have expanded market share, raised brand awareness and increased firm profitability. She has managed all facets of marketing and practice development programs, developed marketing infrastructures, marketing departments and budgets, and implemented targeted industry and niche marketing plans. Nancy has developed and managed internal and external marketing communications and thought-leadership initiatives, including seminars and speaking engagements, published articles and whitepapers, websites and SEO, branding, advertising, social media and public relations campaigns, marketing collateral and promotional materials, PowerPoint presentations and CRM selection and implementation.
Effective with firms ranging from two to 100 + partners, Nancy coaches partners in their marketing plans and guides their practice development activities. She counsels partners individually and in groups and works closely with them to define their marketing goals and enhance their business development skills. She assists partners in targeting and developing relationships with potential clients and key referral sources. Nancy also assists partners with their LinkedIn and other social media activities, in responding to requests for proposals and in managing any outside marketing vendor relationships.
Since the beginning of her career in accounting firm marketing, Nancy has been a member of the Association for Accounting Marketing. She is one of the founding members of the New York Metropolitan chapter of this national organization.
Nancy earned a Bachelor of Science Degree in Marketing and Management from Montclair State University in Montclair, New Jersey.