This course focuses on proven tactics to increase profitability, including cost reductions, revenue enhancements, reducing investment, avoiding waste and taking a more integrated look at avoiding risk. We also look at methods to optimize the return from the marketing function.
This course features a live instructor and has been specifically designed for the NJCPA.
DESIGNED FOR
- Corporate financial leaders, corporate financial managers, CEOs, CFOs, controllers, accountants, board members, advisors, and consultants
- CPAs in public practice
- Business owners, entrepreneurs and professionals who are interested in enhancing the bottom line by working in a collaborative, effective partnership with the marketing function
BENEFITS
- Understand the issues that drive the bottom line and discover ways to improve it.
- Learn more about pricing for profitability, cost control and increasing throughput.
- Understand the issues that drive asset utilization.
- Learn more about the cost of capital, asset utilization and choosing an appropriate process.
- Understand the issues that drive risk and why it matters.
- Understand the four components of marketing and how finance and marketing can work collaboratively to drive superior financial performance.
HIGHLIGHTS
Tactics to Improve Bottom Line
In this the first of this course, we will explore successful strategies to improve pricing, increase volume, and reduce risk. We will discuss proven techniques to help your organization thrive, including:
Introduction to the three levers – Income, Asset Utilization and Risk.
Cost control
Increasing volume
Pricing
Tactics to Reduce Investment
Next, we will explore strategies to improve asset utilization and reduce investment. We will discuss proven techniques to help your organization thrive. Topics will include:
Cost of capital
Increasing asset utilization
Process choices
Tactics to Reduce Risk
Then, you will see what happens when risk becomes real and reduces net income. We will discuss proven techniques to help your organization plan for risk before the next miscalculation. Topics will include:
Why is risk relevant?
Your risk profile
Managing risk
Bridging the Gap with Marketing Management: The Four Ps
Lastly, we will take a look at the four Ps of marketing and what financial leaders need to know about the marketing function, marketing management and measuring marketing results. We will discuss proven techniques to help your organization grow and thrive. Finance and marketing professionals should help each other and work collaboratively to drive a superior bottom line. Topics will include:
What is the function of marketing?
Marketing plans
The four Ps: Products and services, price, place or channels, and promotion COURSE LEVEL
Intermediate
PREREQUISITES
At least six months of professional financial statement analysis experience, or at least six credit hours of corporate finance classwork at an accredited university
ADVANCE PREPARATION
None