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Don Meyer, CAE, is the chief marketing officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. He can be reached at dmeyer@njcpa.org.

Sarah Beckett Ference is a risk control director at CNA, the underwriter for the AICPA Professional Liability Insurance Program. She leads the Accountants Risk Control team. She and her team provide preventative risk management advice and education to CPA firms to help manage their professional liability risk. Prior to joining CNA, Sarah worked at a Big Four public accounting firm for 15 years delivering audit and advisory services.