Integrity With Indulgence
Cheryl Corbett, CPA, reached a crossroads in college. Should she major in business (a strength) or photography (a passion)? "It was a tough decision," says Corbett. "But I came to the realization that probably 1 in 30,000 submitted photos make the cover of National Geographic."
Thus, Corbett graduated from Rutgers with a B.S. in accounting in 1998. "In accounting, everything is connected," she notes. "If something doesn't jive, the numbers will tell you. And it keeps people in check, which I find appealing."
Corbett started at a small, public firm in Wayne doing a little of everything. "It was a great introduction to tax and audit," recalls Corbett. "And I learned a lot about systems and client behavior."
You could say Corbett reached another crossroads in 2001. She moved from a small, public firm to doing corporate finance for a virtual who's who of companies: Prudential, Lucent and ADP. "It allowed me to expand my skill base and learn about logistics and supply chains," says Corbett.
"Early in my career, I wanted to become a CFO," comments Corbett. "So it made sense to obtain the CPA designation." She also mentions the New Jersey Society of CPAs as reinforcing that decision. "The staff and the members are a community, a real team," she adds.
In 2011, Corbett came to a third, and perhaps the largest, crossroads in her life. "I felt like a round peg in a square hole," admits Corbett. So, she took a trip to Jackson Hole, Wyoming, where she could ski, relax and think. "I saw all of these contented people who seemed to have created a pleasant balance in their lives," she recalls. On the plane ride home, she vowed to change her life dramatically for the better. She decided to walk away from an unhappy job and an unhappy marriage.
But what to do next to pay the bills? "As a child, I had often baked with my mother and grandmothers," says Corbett. "And I felt like the types of things I was baking and then giving to friends and bringing to parties were better than the products out there."
After researching the market, Corbett saw a need for healthier baked goods that had natural ingredients, contained less sugar and salt, were presented well, but still tasted great. "A five year old can pronounce our ingredients," notes Corbett.
After easing into the marketplace via a farmer's market, Corbett went all in and secured retail space in her town of Warwick, NY, in 2013. Thus, Corbett's Cookie Bar Kitchen was born. The store offers gourmet cookies, brownies, coffee and teas. "The baked goods have vibrant, Willy Wonkaesque packaging," says Corbett.
"I got a good deal on the store lease," Corbett remarks. "But then I had to learn things about design, trademarks, commercial ovens and so on." She credits her accounting and finance background with being invaluable regarding taxes, depreciation and asset management.
Corbett admits the first six months was rough. "I think my biggest mistake was trying to implement suggestions of many well-intentioned people," says Corbett. "As an entrepreneur, you have to stay focused on your products and do what you feel is right."
Corbett’s Cookie Bar Kitchen’s philosophy is "Integrity with indulgence." "I wanted to combine the professional integrity I had during my corporate finance days with the idea of indulging or taking time to smell the roses, or the brownies as the case may be," comments Corbett.
How does Corbett unwind from the pressures and responsibilities of being a small business owner? "I have a lot of interests," she notes. "I enjoy skiing, paddle boarding, meditation, seeing live music and hiking." She’s hiked at more than 30 national parks, Grand Teton in Wyoming topping her list. She also spends time giving back. She volunteers for SkiDUCK, an organization that takes underprivileged kids skiing and snowboarding. "But they first need to have good grades in school," Corbett emphasizes.
Now, two years after her grand opening, does Corbett have any regrets about not becoming the next Annie Liebovitz? "No," she laughs. "We're doing well and getting an increasing amount of attention."