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Don Meyer, CAE, is the chief marketing officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. He can be reached at dmeyer@njcpa.org.

Eric Cohen is CEO of Merchant Advocate, financial consultants that help merchants save money from the credit card industry. Merchant Advocate is an NJCPA member benefit provider.