PAGE HEADING

The Benefits of Intentional and Ethical Leadership

by by Shana Francesca, Concinnate LLC - March 11, 2025

All life on earth exists because of overlapping interdependent ecosystems. An ecosystem can also be described as a bubble of life. For organizations to truly be full of life, fueling creativity, driving innovation and profitability, they need to be fostered and grown as bubbles of life. Does your organization feel like a bubble of life?

Assess Your Impact

Leaders should ask themselves, “What is my impact?  How leaders show up inside their organization leaks out. It is felt by clients, partners, vendors and those who come in contact with the company s brand, whether that be the products, employees or physical location(s).

Regardless of the type of leader you are or the type of business you run, what remains the same is human nature. We all want and need to be seen, heard, understood, valued, cared for and empowered.

Foster Innovation and Creativity

Our organizations should look like a diverse community of people engaged together to innovate, including in how work is done, the products and services that are brought to market and how they are marketed, the way employees are empowered to show up and how they profit from their contributions, the way we interact with the community and the physical world around us, and so much more. Leaders should consistently be accountable for their impact and contribution, remembering that they are meant to operate as part of an ecosystem.

If innovation and creativity are stagnant in an organization, it is likely that revenue, influence and reach, and customer and employee retention are as well. The core problem is likely to be a regimented culture, strict hierarchy and a lack of diversity especially within leadership.

A Citibank study in 2020 showed that the American economy lost out on $16 trillion in economic gains because of a lack of diversity so we know that a lack of diversity is bad business, full stop. Diversity is not hiring a few people of differing genders, skin colors, abilities or ethnicities, checking the box and moving forward with business as usual.

Truly understanding diversity and what it takes to support it, is to take a step back and understand ecosystems. We need to shift how we view organizations and understand that they need to function more like communities rather than strict hierarchies with a lonely leader or leaders at the top isolated from understanding the impact of their actions on the people being impacted.

National Geographic defines an ecosystem as a geographic area where plants, animals and other organisms, as well as weather and landscape, work together to form a bubble of life. What if we as leaders strove to create a bubble of life? And what if, in that environment, innovation and exponential profitability were inevitable? It’s like leadership is the landscape and the weather.

Good Leadership is the Foundation

Leaders create the central foundational vision and the support for their people to fulfill that vision, consistently contributing to their people s thriving so their people, in turn, can contribute to that organization’s thriving. Leadership also drives culture, aka the weather.

The professional services industry, over the last few years especially, has experienced some of the worst turnover rates of any office-based industry. This begs reevaluation of leadership and culture, as uncomfortable as that might be. It can’t be more uncomfortable than losing clients and market share and potentially having to close the doors.

Good leaders recognize the value of every person in the organization as an essential part of an ecosystem, continually invest in honoring them and, in doing so, are a consistent and active part of the success of that ecosystem as a whole. 

Icon_MemberBenefits_MID
CPACharge
CPACharge was developed specifically for CPAs, enrolled agents and accountants, providing a simple, affordable online payment solution that allows you to securely accept credit, debit, and eCheck/ACH payments from anywhere. 
NJCPA_Icn_4C
On-Site Training

NJCPA on-site training programs offer the same outstanding content and expert instruction as our seminars but are led at your location.

Icon_MemberBenefits_MID
Accounting Today
Save 20 percent on an Accounting Today subscription and stay up to date on the latest issues affecting the profession.
Icon_3_people_circle_SKY-04
Join the Accounting Educators Community

Connect and share with other accounting educators about curriculum, trends and the profession. Learn about NJCPA initiatives that are valuable for your students including information on obtaining the CPA designation, student membership, scholarships, volunteer opportunities and events.

Icon_MemberBenefits_MID
Guaranteed Rate/Marc Demetriou
Marc Demetriou of Guaranteed Rate is offering NJCPA members a “no lender fee mortgage” ($1,440 lender fee credit), competitive low rates and a dedicated team to deliver world class service.
Icon_3_people_circle_SKY-04
Join the Women's Leadership Forum

Join our online forum that enables female CPAs at all career levels and industries to make meaningful connections with each other and discuss career goals.

Icon_MemberBenefits_MID
Wolters Kluwer
NJCPA members save 25 percent on CCH CPELink subscriptions, live webinars and on-demand self-study (mobile friendly) CPE courses.
Icon_MemberBenefits_MID
SMI

SMI has negotiated special discounts for the NJCPA members with all the major technology carriers and providers.

Icon_3_people_circle_SKY-04
Join the Business & Industry Professionals Interest Group

Stay connected to your peers and share knowledge on corporate finance topics.

Wolters Kluwer CCH
Save on COVID Tax Resources
NJCPA members save 25 percent on Wolters Kluwer's new book, COVID and Taxpayer Certainty Acts of 2020: Law, Explanation & Analysis.
NJCPA_Icn_4C
Shop the NJCPA store
Are you NJCPA proud? Purchase NJCPA merch to show your pride and help support our scholarship program.
Icon_Shooting_up_arrows_MID-03
Real Estate Classified Ads
View classified ad postings for office space for sale or rent.
Icon_Handshake_MID-03
Mergers & Acquisitions Classified Ads
View classified ad postings from CPA firms looking to be acquired and those looking to acquire or merge with other firms.
Icons_3_gears_midnight-03
Professional Services Classified Ads
View classified ad postings from companies providing services to CPAs.
Icon_3_people_circle_SKY-04
Join the Cannabis Interest Group
New Jerseyans have voted to legalize cannabis. Join the NJCPA's Cannabis Interest Group to gain information, insights and best practices for serving clients in this promising new industry.
NJCPA_Icn_4C
Zoom Backgrounds
Download our virtual backgrounds for Zoom meetings.
Icon_Magnifying_Glass_person_SKY-04
Find a CPA
Locate a CPA near you for expert help with tax preparation and managing the financial health of your business.
icon_odometer_sky-02
Career and Business
Get tools and guidance to grow your career and further your organization’s success.
Icon_Person_Center_SKY-04
Community
Connect with CPAs in New Jersey and beyond who have similar interests, challenges and opportunities as you.
Icon_lightbulb_lightening_bolt_SKY-04
Expertise
Increase your technical competence and leadership skills with cutting edge information and training.