Business & Industry Professionals Interest Group Meeting & Technical Session (E2403028)

Aiysha (AJ) is the CEO and executive director of the New Jersey Society of CPAs (NJCPA). Previously, she was executive director of BKR International’s Americas Region, where she was responsible for overseeing the implementation of all strategic efforts for BKR accounting and business advisory member firms in the United States, Canada, Latin America and the Caribbean. Prior to serving the accounting profession, AJ worked for a range of associations including Vizient, the nation’s largest healthcare performance improvement company, where she supported members with complex benchmarking needs. She has more than 20 years of wide-ranging global experience working for nonprofits and professional and trade associations. AJ was elected to the boards of the Commerce and Industry Association of New Jersey (CIANJ) in 2024 and the New Jersey Chamber of Commerce in 2023. She is a member of BKR’s Center of Excellence Advisory Board and is on the boards of the Community Foundation of New Jersey and the Executive Women of New Jersey. She is a board member of the Berkshire Farm Center & Services for Youth and has been an active member of the University of Chicago’s Alumni Board from 2021-2023. She was named No. 1 on NJBIZ’s Accounting Power 50 list in 2023, an honoree on its list in 2024 and was one of its 2023 People to Watch in Finance. She was also named one of ROI-NJ’s ROI Influencers: People of Color 2023.

Don is the chief marketing officer of the NJCPA, responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. Functional areas of accountability include digital assets (web, social media, email), content and news distribution (including the organization’s flagship publication, New Jersey CPA), membership, media relations, public relations, next generation recruitment, executive communications and internal communications. He also oversees graphic design, market research, and advocacy and legislative communications. Don came to the NJCPA from the Craft & Hobby Association, where he was director of marketing and public relations.