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Wednesday, March 25, 2026 Live Webcast

Implementing an AI-Enabled Marketing Strategy for Your Firm (X2-57567)

5:00 PM - 6:00 PM EDT
webcast

Vendor Platform

1 CPE Credits in PD

OVERVIEW

Unlock the power of artificial intelligence to transform your firm's marketing strategy. This course will explore how AI can revolutionize your marketing efforts, helping you to reach your target audience more effectively and boost your firm's growth.

DESIGNED FOR

Marketing Leads for Accounting Firms and Accounting Firm Mangement/Owners

BENEFITS

After attending this presentation, you will be able to...

  • Recall the fundamental principles of AI and its applications in marketing.

  • Leverage AI tools and technologies to enhance marketing campaigns.

  • Utilize practical strategies for integrating AI into your firm's marketing workflow.

  • Measure the effectiveness of AI-driven marketing efforts.

  • Compare real-life case studies and success stories of successful AI implementations in marketing.

HIGHLIGHTS

The major topics that will be covered in this course include:

  • Module 1: Introduction to AI in Marketing
    •    The Basics of AI – Concepts and Terminology
  • Module 2: Leveraging AI Tools and Technologies
    •    Overview of AI Tools for Marketing

  • Module 3: Practical Strategies for AI Integration
    •    Integrating AI into Your Marketing Workflow

  • Module 4: Measuring AI-Driven Marketing Effectiveness
    •    Key Metrics for Assessing AI-Driven Campaigns

  • Module 5: Real-Life Case Studies and Success Stories
    •    Case Studies of Firms Successfully Using AI in Marketing

  • Module 6: Developing Your AI-Enabled Marketing Strategy

    •    Creating a Custom AI Marketing Strategy

COURSE LEVEL

Basic

PREREQUISITES

None

ADVANCE PREPARATION

None

INSTRUCTOR

Gaynor Hardy

Gaynor Hardy, MS, CBC