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Thursday, October 22, 2020 Webcast

Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs (X3-2562689)

12:00 PM - 2:00 PM EDT
webcast

Webcast

2.0 CPE Credits in PD

OVERVIEW

“If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood.” — Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People This course focuses on the first part of the Covey formula: asking questions and listening so you understand better. It teaches tips and tricks for mastering these most difficult and rewarding skills. Whether you’re trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs. This two-part course concentrates on the special communication problems leaders face: adapting a message to different constituencies and clients; coaching employees; and business development. Greg Conderacci, a former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, will introduce you to the proven communication techniques he has used for decades.

DESIGNED FOR

All professionals who communicate financial information to the public

BENEFITS

• Understand why it is so difficult to listen

• Know why questions can be more important than answers

• Apply skills to enhance professional and personal relationships by increasing listening performance

• Become a more effective leader, team member and opportunity developer

• Identify how to probe for a client’s or colleague’s real needs so you can add value more effectively

COURSE LEVEL

Intermediate

INSTRUCTOR

Greg Conderacci

Greg Conderacci

For more than four decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive and more rewarding lives.

He is the author of Getting UP! Supercharging Your Personal Energy, which shares his high-energy secrets to accomplish more in less time, reduce stress and achieve work-life balance.

A Senior Fellow with the Business Learning Institute, his training focuses on key success skills like time/personal energy management, ethics, leadership, business development, and effective speaking and writing. He also teaches marketing at the Bloomberg School of Public Health at Johns Hopkins University.

As an ultra-long-distance bicycle rider, he has ridden coast-to-coast in 18 days, averaging 150 miles a day. He qualified for Race Across America (the equivalent of qualifying for the Boston Marathon for runners) by riding 500 miles in under 40 hours. He has twice completed the 750-mile Paris-Brest-Paris Randonnee (one of the world’s oldest cycling events).

His firm, Good Ground Consulting LLC, helps professional and financial services companies answer clients’ key questions like: “Why should I trust you?”, “Why should I do business with you?” and “How are you any different from the rest?”.

Greg was Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank) responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training. He also was Director of Marketing for Price Waterhouse’s information technology consulting practice in the Mid-Atlantic and Mid-Atlantic Vice President of Sales and Marketing for Prudential’s managed care operations.

Early in his career, as a reporter for The Wall Street Journal, Greg covered the economy from the paper’s Washington Bureau and the auto industry from Detroit. Later, he created and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen (which hosted the Pope on his visit to Baltimore).

A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a Masters in Public Policy from Harvard University. He has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania.

PRICING

$75.00 - Member

$90.00 - Non Member

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Note: Online pre-registration will close on October 22 at 11:30 AM.

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COURSE DEVELOPER

AICPA/NJCPA