ISSUESWATCH PODCAST

Re-Decoding the Decline in the CPA Pipeline

July 30, 2024

A new report by the Illinois CPA Society reveals accounting students’ and early career accounting professionals’ perceptions of CPAs and the CPA credential, along with the top challenges and deterrents driving their decisions. ICPAS’ Geof Brown and Kari Natale join us to discuss the findings – and what those who are already in the profession can do to make it more appealing to the next generation of CPAs.

Resources:

Don Meyer

Don Meyer, CAE, is the chief marketing officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. He can be reached at dmeyer@njcpa.org.

More content by Don Meyer:

Geoffrey Brown

Geoffrey Brown, CAE, is the president and CEO of the Illinois CPA Society.

Kari Natale

Kari Natale, CAE, is the senior director of planning and governance at the Illinois CPA Society and is also the senior director of the CPA Endowment Fund of Illinois.