Mission and Strategic Plan

The NJCPA’s mission is to serve the needs of its members by promoting and maintaining high professional and ethical standards of public accountancy in the state of New Jersey, developing and improving accountancy education, and protecting the interests of the public and the members of the Society.

Four strategic pillars support our mission:

1
Provide Membership Community

2
Support Education

3
Encourage High Professional Standards

4
Advocate for the CPA and Public Interests

Our Strategic Plan

What does it mean for our members?

A Healthier Business Environment in New Jersey
Greater Volunteer Impact — Professional and Personal
Increased Confidence/
Trust in Our Brand
Enhanced Customer Service and Better Product
Justin O'Horo

“When you think about the trends occurring in the accounting profession, it becomes glaringly obvious that the NJCPA needs a very pointed strategy to address them.”

Justin D. O’Horo, CPA, CITP, CGMA
Partner at WithumSmith+Brown

Sarah Krom

“We needed to be able to create platforms that would allow us to be fluid in reacting to the changes that are occurring now, and the changes that we know will occur in the future.”

Sarah Krom, CPA
Managing Partner at SKC and Co., CPAs, LLC

How will we get there?

Four directional initiatives will work together to drive membership recruitment, engagement and retention.

Digital Transformation
  •  

    Update and further integrate our technologies to better understand and serve our current and future customers.

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Evolution
  •  

    Leverage first-hand expertise of NJCPA members to shape policy issues that are important to CPAs and their clients.

Future of
Learning
  •  

    Study, plan and retool NJCPA CPE products and services for anticipated changes in the continuing professional education landscape.

Membership
2.0
  •  

    Evaluate and set a course to improve our value proposition to remain relevant and competitive.