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Monday, November 25, 2024 Live Webcast

CFO Series: The Effective CFO (E2411053)

8:30 AM - 4:30 PM EST

Registration: 8:30 AM EST

webcast

ON24

4 CPE Credits in AA
4 CPE Credits in MT

OVERVIEW

Whether you are a seasoned CFO or a staff professional, you want to enhance your skills and become more effective. We will discuss methods to improve, including getting the most from the sales function, how CFOs can (and should) deliver much more value, new skills to develop and how to find the time to do this. We will also review the value of sustainability, ESG reporting and measurement.

DESIGNED FOR

  • Corporate financial leaders, corporate financial managers, CEOs, CFOs, controllers, accountants, board members, advisors, and consultants
  • CPAs in public practice
  • Business owners, entrepreneurs and professionals who are interested in enhancing the bottom line by working in a collaborative, effective partnership with the marketing function

BENEFITS

  • Understand how to work more effectively with the sales function and the large impact that accounting has on sales. Understand how to enable sales to enhance financial results in your organization.
  • View enterprise and corporate performance management (EPM/CPM) as the seamless integration of managerial methods rather than as a process.
  • Understand how business analytics is an advance over business intelligence and where Big Data fits in.
  • Identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (OPIs) in dashboards.
  • Properly calculate product, service-line, channel and customer profitability for analysis, insights and actions.
  • Perform “predictive accounting” for capacity-sensitive driver-based budgets/rolling financial forecasts, what-if analysis and outsourcing decisions.
  • Overcome implementation barriers such as behavioral resistance to change and fear of being held accountable.
  • Look at the requirements of the modern-day CFO differently and be an effective leader in your organization.
  • Better understand how identifying and defining environmental, social and governmental efforts within an organization and measuring and reporting on those efforts will make their organizations more efficient and profitable.

HIGHLIGHTS

Enhancing Sales: Work with Sales to Drive Result

Sales and accounting are not alike. Both functions should work together to achieve superior financial performance. If accounting and sales work together effectively, then net income, revenue and sales incentives would all increase. Thinking differently about how to work together will dramatically enhance financial performance. Imagine at least a five-percent increase in the bottom line.

  • Understanding the sales function and sales team
  • Developing strong relationships
  • How to ascertain what sales really needs
  • Effective incentive plans that are understood by the sales team
  • Becoming the key support people for sales
  • Communicating value and profitability
  • Growth Opportunities for CFOs: Value Added CFOs

    Many CFOs place too much emphasis on external financial and statutory compliance reporting for government regulatory agencies and not enough on corporate performance management (CPM) methods, including internal management accounting. The former is for valuation (e.g., inventories and COGS). The latter is for “creating wealth value” to support better decisions. This course will provide tools and information for CFOs to transition from bean counters to bean growers. The best CFOs not only keep score, but they enable the organization to score more, which is much more valuable.

  • Best practices for product, service line, channel and customer profitability using activity-based costing (ABC)
  • Strategy management using strategy maps, balanced scorecards and dashboards.
  • Process improvement using lean management with lean accounting
  • Process improvement using quality management and cost of quality
  • Capacity-sensitive driver-based budgeting and rolling financial forecasts
  • Enterprise risk management (ERM)
  • Data science and analytics
  • Ready to be an Effective CFO? Skills to Succeed

    With all the buzz about the additional responsibilities of CFOs today, what are the essential skillsets for success? How do you excel when you are spread so thin? Becoming the multi-skilled CFO companies are looking for requires you to balance traditional responsibilities with new demands. How do you utilize your key relationships and your team to fill the gaps and make sure nothing slips through? To be effective requires a shift in the way financial leaders think and approach their day. Thinking differently about how to accomplish the broad spectrum of CFO responsibilities is a key lesson in your essential lifelong learning. We will review many tactics to help you become even more effective.

  • Utilizing your team – your whole team
  • Maintaining relationships with key external parties that can be your secret weapon
  • Making timely critical decisions
  • Gaining knowledge efficiently
  • Becoming the Chief Value Officer
  • Measuring and Reporting - ESG and Sustainability

    ESG broadly covers many of the non-financial issues every organization faces. The use of ESG as a term however conjures images to many of tree-huggers protecting rare species at the expense of jobs and growth, requirements that well-qualified candidates are not hired or passed over for promotion because they do not meet “diversity standards” and that companies are constrained by restrictive laws and regulations from conducting their business. ESG is not about limiting growth or profitability. It is about measuring non-financial information and using that information to make companies more efficient and more profitable. ESG is not a fad that will go away but a method of viewing our organizations so that they can be better and more profitable.

  • Defining sustainability
  • Environmental risks and opportunities: How your organization deals with natural resources
  • Social risks and opportunities: How your organization deals with people
  • Governance risks and Opportunities: How your organization deals with laws, regulations, and controls
  • Defining and measuring ESG
  • Reporting on ESG metrics and your organization’s efforts
  • COURSE LEVEL

    Intermediate

    PREREQUISITES

    At least six months of professional financial statement analysis experience. Prior management and leadership experience will be helpful.

    ADVANCE PREPARATION

    None

    INSTRUCTOR

    Anita Layton

    Anita Layton, CPA, M.B.A., CMA

    Anita Layton, CPA, M.B.A., CMA, is a financial executive based in Charlotte, NC. Her expertise is in leading process improvement initiatives, implementing financial systems, and managing corporate finance. She gained her experience working with an international construction management and development company. Anita received her MBA from the University of North Carolina at Charlotte. She is an adjunct professor for UNC Charlotte.

    PRICING

    $299.00 - Member

    $449.00 - Nonmember

    $0.00 - Pass Holder

    Pre-Registration Closed

    Online pre-registration for this event is now closed.

    ADDITIONAL OPTIONS

    Print a registration form

    COURSE DEVELOPER

    The Knowledge Institute, LLC