This seminar will help participants define their organization’s strategy and particularly their sustainable competitive advantage by helping them understand their organization’s unique value proposition. It will also help you and your organization understand how decisions are made and to help improve the quality of the decisions required to execute their strategy. Finally, it will help identify and hopefully mitigate risks to the execution of their organization’s strategy.
We will also look at ways to find your company’s unique value proposition and to measure your success at creating a sustainable competitive advantage.
DESIGNED FOR
Corporate financial leaders, corporate financial managers, CEOs, CFOs, controllers, board members, accountants, business owners, risk managers, accounting managers, entrepreneurs, consultants, advisors and the professionals who advise them.
BENEFITS
- Understand how to prepare a sound and proper strategic plan and how to communicate the plan to others within the organization.
- Understand the need for and value of a sustainable competitive advantage.
- Understand what a unique value proposition is.
HIGHLIGHTS
- Why do most strategic plans fail?
- Why so many formerly strong organizations have failed
- The risks of a poor plan
- Why most organizations have a poor strategic plan and how to correct this
- The many risks that must be addressed: Financial risk, execution risk, commercial, business and strategic risks as well as commonly overlooked risks
- How we effectively manage risk determines the success of our organizations
- How Behavioral Economics will help address the risk
- Understanding human nature and our decision-making process
- Traps to avoid and improvements we can make so our decisions improve
- Several tools and techniques to better prepare for and analyze risk
- Why Finance must lead the strategic planning effort
COURSE LEVEL
Basic
PREREQUISITES
At least six months of professional financial statement analysis experience, or at least six credit hours of corporate finance classwork at an accredited university. Experience with strategy development and implementation will be very helpful.
ADVANCE PREPARATION
None