Leveraging Marketing Automation for Accounting Firm Growth (X2-44878)

After attending this presentation, you will be able to...

• Discover how to segment your marketing and sales process in order to automate the areas that will have the most impact on revenue generation.
• Identify tools that you can use to simplify and shorten the lead generation, lead nurturing, sales, and onboarding processes.
• Leverage artificial intelligence the right way to develop content ideas and content that will engage ideal clients and nurture existing ones.
• Create a roadmap for an automated marketing and sales process in your firm to reduce time spent on marketing and sales while creating a consistent and cost-effective lead generation cycle to grow your firm.

The major topics that will be covered in this course include:

• Content - From generating content ideas to SEO research and creating content through its distribution we will look at tools to accomplish these goals efficiently and effectively.<