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Thursday, February 6, 2025 Live Webcast

How to Create an ROI-Based Marketing Plan for Your Firm (X2-45072)

1:00 PM - 2:00 PM EST
webcast

Vendor Platform

1 CPE Credits in MT

OVERVIEW

This course will help you develop a strategic marketing and business development plan for your firm using 7 key principles to help maximize lead generation. You will learn how to establish and grow your B2B business in any niche using time-tested strategies, proven processes for attracting and retaining customers, and how to measure your results so you can spend your money and time effectively to own your market and attract higher ROI clients.

DESIGNED FOR

Accounting professionals developing and offering advisory, accounting and tax services.

BENEFITS

After attending this presentation, you will be able to...

  • Identify profitable business niches
  • Recognize how to deliver a marketable service offering
  • Identify strategies for lead generation that deliver against ROI targets.

HIGHLIGHTS

The major topics covered in this course include:

  • Clarifying and communicating the unique value you provide to your chosen market.
  • Choosing the market(s) you will be successful serving.
  • Developing a successful go-to market and subsequent demand and lead gen strategy.
  • Creating an easy to maintain customer nurture, demand and lead generation system.
  • Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.

COURSE LEVEL

Basic

PREREQUISITES

None

ADVANCE PREPARATION

None

INSTRUCTOR

Gaynor Hardy

Gaynor Hardy, MS, CBC

PRICING

$45.00 - Member

$65.00 - Nonmember

Register Today


Note: Online pre-registration will close on February 6 at 12:30 PM.

ADDITIONAL OPTIONS

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COURSE DEVELOPER

CPA Crossings