Are You Running Your Business or is Your Business Running You? (X3-4384572)

Bill Sheridan, CAE, is a knowledge hunter, content curator, lifelong learner, and the Maryland Association of CPAs’ chief communications officer, editor, and resident social media cheerleader. He is the creator and co-author of the association’s acclaimed blog, CPA Success. Mr. Sheridan also writes and produces the MACPA’s podcast, CPA Spotlight, and manages the association’s numerous social networks. All of that socializing is paying off. CPA Success has appeared on numerous “top accounting blogs” lists, and Mr. Sheridan’s Klout score has earned him the No. 2 spot on SavvySME’s list of the top accounting influencers in the world. Mr. Sheridan speaks regularly to CPAs and association groups on the strategic uses of social media and the future of communication, collaboration and education. He has presented at the National Association of State Boards of Accountancy’s 2011 CPE Conference and its 2011 International Conference; the AICPA’s inaugural Digital CPA Conference in 2012; and the first-ever CCH Small Firms Conference, also in 2012. He delivers frequent presentations on behalf of the Business Learning Institute and is a certified Insights to Action facilitator. A journalist by trade, Mr. Sheridan oversees the MACPA’s online and print content. His articles about the MACPA and the CPA profession have appeared in the Journal of Accountancy, Associations Now and SmartCEO. He is a graduate of the State University of New York at Buffalo. In 2010, he earned the Certified Association Executive designation from the American Society of Association Executives.