Digital Advertising with the NJCPA

More than 13,000 professionals read the NJCPA's mix of communications for featured
content, including breaking news, thought leadership, continuing education events
and technical guidance. This content not only influences company decision makers,
but their clients as well.

 

njcpa.org

The award-winning website, njcpa.org, provides advertisers with an interactive medium for accomplishing two important goals — branding your organization to a target audience of CPAs and providing access to your company through a link to your website. It receives an average of 18,000 unique visitors per month. Banner ads appear on the site's interior pages of the sections: Join & Connect; Build Career; Learn; Stay Informed; and Use Resources.

Rates & Specs

Size 1 month 3 months 6 months 12 months
180 x 150 $400 $950 $1,725 $3,100

 Net prices are shown.


NJCPA website

Remarketing

Remarketing (also called retargeting), allows advertisers to target exactly the customer they want to reach to build brand awareness and convert new customers. With remarketing, advertisers follow CPAs and finance professionals around the web – starting with njcpa.org. After they visit the NJCPA site, they will see your targeted advertising on almost any website they visit. Learn more

Rates & Specs

Package Number of
Impressions		 Cost
Silver 25,000 $2,500
Gold 65,000 $5,000
Platinum 125,000 $7,500
Remarketing

Advertising Sizes 

The Universal Ad Package is a set of four web banner creative sizes that are accepted and available almost universally across the web. We highly recommend including these sizes in your ad campaign: 

728 x 90 | 300 x 250 | 160 x 600 | 180 x 150

NJCPA Pulse

Our primary information vehicle, this customized e-newsletter, is emailed every other week to more than 13,000 NJCPA members and nonmembers. Multiple ad positions and sizes are available.

Rates & Specs

Position Size 1x 2-5x 6+
Full Banner 552 x 100 $900 $765 $675
Half Banner 255 x 65 $600 $510 $450

Prices are per insertion.


NJCPA Pulse

Connect

Connect is an online community exclusively for NJCPA members. The NJCPA's more than 13,000 members have access to the site. Features include discussion groups, a member directory and document libraries. Currently the site serves up an average of 16,000 page views per month. 

Targeted, high-exposure ad placements are available both on the site and within the discussion group emails.

Connect

Rates & Specs

Position Size 1 month 3 months 6 months 12 months
Homepage Banner 640 x 125 $600 $1,575 $2,700 $3,900
Interior Page Banner 640 x 125 $600 $1,575 $2,700 $3,900
Interior Page Skyscraper 120 x 600 $550 $1,425 $2,550 $3,600
Discussion Forum Button 125 x 125 $475 $1,200 $2,250 $3,000

Goods and Services Classified Ads

We offer classified advertising in both New Jersey CPA magazine and at njcpa.org/classifieds. With pricing as low as $100, NJCPA classifieds is an effective and affordable vehicle for reaching your target market. Choose one of the categories below and submit classified ads online at njcpa.org/classifieds.
  • Degrees and Certifications
  • Marketing Support
  • Mergers/Acquisitions
  • Office Products/Equipment
  • Professional Services
  • Real Estate
  • Travel and Entertainment

Digital Display in the NJCPA Education Center

Temporarily suspended.

The NJCPA Education Center in Roseland, New Jersey, hosts classes and meetings for roughly 2,000 New Jersey CPAs each year. Our new, state-of-the art, digital display is prominently located near the classroom entrance.

Artwork Submission

  • Ads can be submitted in .jpg, .gif or .png format at a minimum 72dpi., max 15K in size.
  • Ads on njcpa.org and Connect can be animated or static.
  • NJCPA Pulse and Connect Discussion Forum Button ads must be static as animated ads do not render properly in some email clients.
  • Full banners in NJCPA Pulse will be decreased in size by 50 percent when the publication is read on a mobile device. Please ensure that your ad is still legible when reduced to 276 x 50 pixels.
  • Send artwork to eproven@njcpa.org.

Terms

Ads hyperlink to the advertiser’s website. Announcement of any rate changes will be made at least two weeks prior to the date they become effective. NJCPA reserves the right to add/remove pages from the website at anytime. For added convenience, the NJCPA can design a banner ad for you for $75. Submit your text and any artwork and/or logo to be included.

 

To Advertise

Contact Eileen Proven via email or complete the form below.



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