Digital Advertising with the NJCPA

business_people_table_njcpa_digital_platforms

The New Jersey Society of CPAs offers a number of interactive digital marketing channels that provide timely and customized information to NJCPA members and unique opportunities for companies to target and deliver their marketing messages to the best prospects.


NJCPA Pulse

NJCPA Pulse

NJCPA Pulse is a biweekly email newsletter from the NJCPA that is sent to more than 14,000 opt-in subscribers. The content of NJCPA Pulse is customized for each subscriber based on their experience, demographics and interest in more than 75 topic areas.

Your ad is surrounded by news and trend information that subscribers have directly requested.

Rates & Specs

Position Size 1x 2-5x 6+
Full Banner 552 x 100 $900 $765 $675
Half Banner 255 x 65 $600 $510 $450

Prices are per insertion.

 


njcpa.org

njcpa.org

The NJCPA's award-winning website, njcpa.org, receives an average of 21,000 unique visitors and 146,000 page views per month. Your banner can be placed within one of the following website sections: 

  • Join & Connect
  • Build Career
  • Learn
  • Stay Informed
  • Use Resources

Rates & Specs

Position Size 1 month 3 months 6 months 12 months
Interior Page 180 x 150 $400 $950 $1725 $3100

 Net prices are shown.

 


Feathr retargeting

Retargeting

Retargeting provides you incredible opportunities to target exactly the customer you want to reach to build brand awareness and convert new customers. With retargeting, you follow CPAs and finance professionals around the web – starting with njcpa.org. After they visit the NJCPA site, they will see your ad on nearly any website they visit. This guarantees access and sustained exposure to your audience. Learn more

Rates & Specs

Package Number of
Impressions
Cost
Silver 25,000 $2,500
Gold 65,000 $5,000
Platinum 125,000 $7,500

Advertising Sizes 

The Universal Ad Package is a set of four web banner creative sizes that are accepted and available almost universally across the web. We highly recommend including these sizes in your ad campaign: 

  • 728 x 90
  • 300 x 250
  • 160 x 600
  • 180 x 150

 


Connect

Connect

The NJCPA offers Connect (njcpa.org/connect), an online community where members share information with peers, learn new skills and network with other NJCPA members.  

Each community offers a discussion forum, which is an online discussion board and email forum. The Open Forum digest email reaches more than 14,000 subscribers each day.

There are exclusive ad positions available on the Connect website and in the discussion forum emails.

Rates & Specs

Position Size 1 month 3 months 6 months 12 months
Homepage Banner 640 x 125 $600 $1,575 $2,700 $3,900
Interior Page Banner 640 x 125 $600 $1,575 $2,700 $3,900
Interior Page Skyscraper 120 x 600 $550 $1,425 $2,550 $3,600
Discussion Forum Button 125 x 125 $475 $1,200 $2,250 $3,000

 



Artwork Submission

  • Ads can be submitted in .jpg, .gif or .png format at a minimum 72dpi., max 15K in size.
  • Ads on njcpa.org and Connect can be animated or static.
  • NJCPA Pulse and Connect Discussion Forum Button ads must be static as animated ads do not render properly in some email clients.
  • Full banners in NJCPA Pulse will be decreased in size by 50 percent when the publication is read on a mobile device. Please ensure that your ad is still legible when reduced to 276 x 50 pixels.
  • Send artwork to eproven@njcpa.org.

Terms

Ads hyperlink to the advertiser’s website. Announcement of any rate changes will be made at least two weeks prior to the date they become effective. NJCPA reserves the right to add/remove pages from the website at anytime. For added convenience, the NJCPA can design a banner ad for you for $75. Submit your text and any artwork and/or logo to be included.

 

To Advertise

Contact Eileen Proven at
862-702-5640
or complete the form below.



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