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Friday, January 16, 2026 Live Webcast

Building a Profitable Firm with Niche Specialization (E2601424)

12:00 PM - 1:00 PM EST
webcast

ON24

1 CPE Credits in TX

OVERVIEW

This session shares findings from a first-of-its-kind study of 350+ U.S. business clients revealing why companies increasingly choose niche accounting firms and how specialization affects their willingness to pay. The presentation includes real-world examples of firms successfully leveraging niche positioning to build their client base and command premium pricing.

DESIGNED FOR

  • Accounting firm owners and partners
  • CPAs and enrolled agents
  • Business development and marketing managers in accounting
  • Accountants looking to specialize in niche verticals

BENEFITS

  • Discover what truly drives business clients to choose — and stay with — accounting firms in today’s competitive market.
  • Walk away with clear, data-backed insights on how to identify profitable niches, align service offerings with industry needs and command premium pricing through expertise and differentiation.
  • Receive tools and examples to stand out, attract the right clients and grow revenue sustainably.

HIGHLIGHTS

  • Business client preferences when selecting an accounting firm
  • Benefits of niche specialization in accounting
  • Pricing power and willingness to pay among business clients
  • Industry-specific needs and pain points
  • Lifecycle-based service structuring (generalist → niche)
  • Case studies from successful niche firms
  • Revenue thresholds and service complexity alignment
  • Common reasons clients leave generalist and niche firms
  • Technology and process expectations for modern firms
  • Referral-driven client acquisition and loyalty as key growth drivers

COURSE LEVEL

Basic

INSTRUCTOR

Various Speakers

Various Speakers
(4.5)

PRICING

$39.00 - Member

$69.00 - Nonmember

Register Today


Note: Online pre-registration will close on January 16 at 12:00 PM.

ADDITIONAL OPTIONS

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COURSE DEVELOPER

NJCPA Education Foundation, Inc.

AREAS OF INTEREST

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