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Wednesday, February 1, 2023 Live Webcast

That'll Leave a Mark: Creating a Personal Brand (X2-31193)

12:00 PM - 2:00 PM EST

Vendor Platform

2 CPE Credits in PD


In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure.


All working professionals


After attending this presentation you will be able to...

  • Recognize the importance of a personal brand 
  • Identify how to create your personal brand


The major topics that will be covered in this course include:
  • Importance of having long-term focus
  • Definition of a personal brand
  • Characteristics of a personal brand
  • Definition and creation of brand equity
  • Advantages of positive brand equity
  • How to create brand equity








Kevin Yeanoplos

Kevin R. Yeanoplos, CPA/ABV/CFF, ASA


Kevin R. Yeanoplos, CPA/ABV/CFF, ASA, is a shareholder and the director of Valuation Services for Brueggeman and Johnson Yeanoplos, P.C., a firm with offices in Seattle, Wash. and Tucson, Ariz. that specializes in the areas of business valuation, financial analysis and litigation support. Kevin is also one of the founders of YS Advisory Services, utilizing his extensive experience over the last 30+ years in advising professional service providers and their clients on strategic planning and management issues.

Over the last three decades, Kevin has assisted clients around the country with the valuation of a diverse array of intangibles including patents, trademarks and song catalogs to name a few, whether it be for divorce or other litigation, financial reporting, gift and estate taxes, mergers and acquisitions or ESOPs, among others. The diversity extends to Kevin's extensive business valuation experience, with a partial client roster that includes high tech companies, aircraft parts manufacturers, biomedical companies, construction companies, professional practices and automobile dealerships.

As both an expert witness and court appointed neutral in state and federal courts across the country, Kevin has assisted triers of fact in understanding a variety of complex valuation, financial analysis and damages issues. A popular and experienced presenter, Kevin frequently lectures throughout the United States on the topics of valuation, applied finance and financial analysis, including presentations to the Federal Bureau of Investigation, the American Institute of CPAs (AICPA), the American Society of Appraisers (ASA), the State Bars of Arizona and Utah, and many other professional organizations.

He has been a faculty member for the AICPA's National Business Valuation School for close to 20 years and is currently on the faculty of the National Institute for Trial Advocacy. An accomplished author, Kevin has contributed to Valuing Professional Practices & Licenses, Forensic Accounting in Matrimonial Divorce, Financial Valuation: Application and Models, Guide to Personal v. Enterprise Goodwill, and Reasonable Compensation: Application and Analysis for Appraisal, Tax and Management Purposes, among many others. He is currently lending his editorial skills to the Business Valuation Update and the AICPA's Journal of Accountancy as a member of their respective editorial boards. Throughout his professional career, Kevin has volunteered his time and talents to give back to the public and his profession, including prior service as a Commissioner on the AICPA's National Accreditation Commission, Chair of the AICPA's ABV Credential Committee, Board Member of the Arizona Society of CPAs and Chair of the Arizona Board of Appraisal among others. He was recently appointed to the Arizona Commission on Judicial Performance Review by the Arizona Supreme Court. The AICPA honored Kevin's contributions by naming him their 2006 Business Valuation Volunteer of the Year and inducting him into the AICPA Business Valuation Hall of Fame in 2010, recognizing fewer than 30 individuals whose lifetime achievements and contributions have significantly advanced the valuation discipline and have enhanced the valuation profession for CPAs.


$69.00 - Member

$79.00 - Nonmember

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