In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure.
All working professionals
After attending this presentation you will be able to...
- Recognize the importance of a personal brand
- Identify how to create your personal brand
The major topics that will be covered in this course include:
- Importance of having long-term focus
- Definition of a personal brand
- Characteristics of a personal brand
- Definition and creation of brand equity
- Advantages of positive brand equity
- How to create brand equity