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Monday, April 24, 2023 Live Webcast

Sustainability: Doing Well by Doing Good (X2-32319)

9:00 AM - 11:00 AM EDT

Vendor Platform

2.0 CPE Credits in SK


Looking for an idea that will help recruit and retain employees, engage customers, and invite investors? Sustainability is the solution! Sustainability is no longer just a "nice thing to do," it is both a business and moral imperative. Incorporating sustainable strategies into your day-to-day operations creates a competitive advantage, enhances your brand, and benefits the bottom line. On the business side, according to Harvard University, companies with strong sustainability initiatives have 4 times the sales growth, 8 times the employee engagement, and a 47% greater increase in stock value than their non-sustainable competitors. On the moral side, your customers and employees will no longer support an organization that does not address environmental and social issues. This session will explain the 6 benefits of sustainability and 6 steps to building a sustainable business. Learn how to make sustainability a competitive advantage to attract and retain loyal customers and high-performing employees. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.




After attending this presentation, you will be able to...
  • Recall the variety of definitions of sustainability
  • Distinguish between the three elements of the triple bottom line
  • Analyze examples of sustainable business practices
  • Apply methods to increase sustainable business practices


The major topics covered in this class include:
  • Triple bottom line
  • Sustainable business practices
  • incorporating sustainability into every business decision








Jennifer Elder

Jennifer Elder, CPA, MS, CMA, CIA, CFF, CGMA

AICPA/Professional Development Institute

Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, MS helps accountants advance their careers and organizations increase retention by developing powerful communication skills. Jennifer works with companies and their emerging leaders to increase employee engagement and client value by understanding personality styles, generational characteristics, and communicating clearly, concisely, and persuasively.

As a consultant and keynote speaker Jennifer is known for being energetic and enthusiastic. She has conducted seminars for the Fortune 500, the US Government, State CPA Societies, and CPA firms in 45 states and 5 countries. She is both a business strategist and an accounting expert who can make the complicated simple, practical and useful. She is a published author, writer for the AICPA’s CPE Direct, named a “2015 Woman to Watch” by the AICPA and MACPA, and been awarded Outstanding Educator by the AICPA for the past five years.


$79.00 - Member

$89.00 - Nonmember

Pre-Registration Closed

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