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Thursday, June 8, 2023 Live Webcast

Business Case for Designing an Experience-Led Organization (X3-4091631)

8:00 AM - 10:40 AM EDT

Vendor Platform

3 CPE Credits in MT


In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.


Knowledge workers, operational leaders, marketers, HR professionals


  • Identify the critical connections between the future of work—redesigning organizations so “Employee Experience” (EX) and Customer Experience (CX) reign — and winning the battle for talent and customers
  • Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
  • Recall human-centered design thinking and its applicability to desired business outcomes


  • Customer Experience as Next-Generation Branding
  • Employee Experience as the Future of Work
  • Cultural analytics and culture management





    Karl Ahlrichs

    Karl J. Ahlrichs, SHRM-SCP, SPHR

    Karl Ahlrichs is a national speaker, facilitator, and author, presenting on AI Implementation and people issues, and is often quoted in the local and national media. Karl brings broad experience in Technology, Human Resources and Operations, giving organizations strategies and tactical answers to complex issues.

    Karl served on the senior staff of Gregory & Appel, an Indianapolis-based risk management firm, after serving as a founding partner of ExactHire. His clients have included Roche Diagnostics, Boeing, Apple Computer, and Frito Lay. He led the creating of the video training department at the headquarters of AB Dick Co., and has enjoyed a career in marketing, training, and human resources.

    Karl was named the SHRM Human Resource Professional of the Year for the State of Indiana. He has presented at the Annual SHRM Conference for more than 20 years. He holds the SHRM-SCP and Senior Professional Human Resources (SPHR) certifications, is a Virtual Master Presenter (VMP) from eSpeakers and is a Certified Speaking Professional (CSP) from the National Speakers Association.

    Ed Bodensiek

    Ed Bodensiek


    $153.00 - Member

    $186.00 - Nonmember

    Pre-Registration Closed

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