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Date / Time / Location

Friday, May 19, 2017
8:30 AM - 12:30 PM
Registration: 8:00 AM

The Hanover Manor16 Eagle Rock Avenue
East Hanover, NJ 07936

CPE Credits

  • 2.00 CPE Credits in CS
  • 2.00 CPE Credits in SK


Free Event
This event is part of the Essex Chapter Season Pass - 2016/17 event bundle.
When it comes to social media, remember: Likes, Followers, Shares and Connections will not grow your CPA practice. Learn how social media can benefit your business and network. But don’t let your information get used against you: a cybersecurity update emphasizing prevention and detection of social engineering campaigns.


Earn 4 CPE credits.


Social Media - leave with the tools needed to generate more and better leads with social media, including:

  • Best (and worst!) practices
  • Turn your LinkedIn into a business generator
  • Step-by-step, actionable guidance on putting more and better meetings on your calendar
  • Utilizing the right language to get introduced to people with your true social network
  • Q&A session

Cyber Security update on prevention and detection of social engineering campaigns.



Advance Preparation


Additional Notes

$14 late fee will be applied after 05/17. Season Pass holders must register for each event.

For handouts, please visit your My Events page and bring your laptop or tablet (WIFI and charging stations available). Handouts are added as received - remember to check back for updates.

Pre-Registration Closed

Online pre-registration for this event is now closed.

Michael Bernstein

Michael K. Bernstein, CPA, CGMA, CFE
Director, Forensic Accounting, Investigation and Disputes

Michael K. Bernstein is a director with K2 Intelligence’s Investigations and Disputes practice. Combining over a decade of experience in public accounting, private finance and operational management, forensic accounting and fraud investigation, and risk management and advisory, he leads a variety of investigatory and advisory assignments for government, corporate, and high-net-worth individual clients.

At K2 Intelligence, Michael contributes to the protection of clients’ financial, operational, and reputational interests through engagements that identify and investigate fraud, waste, and abuse, quantify losses and prepare evidence of allegations of financial crimes, and develop and improve internal controls and compliance programs to deter misappropriations. Michael is also experienced in corporate contests, disputes and litigation, information security, and data analytics cases. He has assessed anti-money laundering, internal audit, and internal controls programs of global banks on behalf of government regulators and has evaluated internal controls over federal grant management for major city disaster response and recovery efforts. Michael also lead the initial audit over operational effectiveness of a major provider of outsourced banking anti-money laundering solutions, providing assurance over accuracy and completeness of background checks, site security and access control, business continuity and disaster recovery, and regulatory compliance.

Michael started with K2 Intelligence as Director of Finance, where he provided financial and operational insight to inform key decisions that fueled the organization’s growth. He also guided practitioners through client engagements and advised the firm’s various practices on engagement management.

Prior to joining K2 Intelligence, Michael served as the accounting manager of a fixed-base operator at Teterboro Airport, where, following the organization’s purchase by Goldman Sachs, he built its Accounting and Finance Department that provided timely, precise financial and operational reporting and insight. He also supervised airport operations, secured airport assets, and worked with various state and federal law enforcement agencies to ensure facilities security during special events.

Michael began his career with Sobel & Co., LLC, a regional public accounting firm, where he managed a diverse range of audit, tax, and consulting clients in the financial services, retail, manufacturing, distribution, real estate management, construction, services, and not-for-profit sectors. At Sobel, Michael served as the Senior Auditor in Charge of the Brokers and Dealers in Securities, Investment Advisors, and Pension Plan Groups, and Quality Control Reviewer of the Internal Controls Audit Group.

Michael received a B.S. in Accounting and Entrepreneurship from Hofstra University. He is a Certified Public Accountant, a Chartered Global Management Accountant, and a Certified Fraud Examiner. He serves as active director on the NJ Society of CPAs Essex Chapter Executive Board and as a Director on the Advisory Board of the Arc of Essex County.

David Deutsch

David Deutsch
Whitman Business Advisors, LLC

David Deutsch is director of Social Media and Online Strategy at Whitman Business Advisors, LLC. Mr. Deutsch has been using social tools since 2003, long before the term existed. Since 2010, he has consulted with numerous CPA firms and other service companies on using social media to generate multimillion dollar B2B lead pipelines for his clients.

He earned his Masters in Communication Management from the Annenberg School for Communication at the University of Southern California, and his Bachelors of Arts in Economics and Philosophy from the University of Maryland, Baltimore County.

Fernando Pinguelo

Fernando M. Pinguelo, Esq.
Scarinci Hollenbeck LLC

Fernando M. Pinguelo, Esq., is a trial lawyer and Chair of Scarinci Hollenbeck's Cyber Security & Data Protection and Electronic Discovery groups. He devotes his practice to complex federal and state litigation with emphasis on cyber security, data privacy, and international law. He handles a broad spectrum of disputes including business torts, misappropriation of trade secrets, copyright/trademark infringement, and employment. Mr. Pinguelo earned accreditation as an information privacy professional from International Association of Privacy Professionals. A leader in the emerging areas of cyber law and eDiscovery, he works closely with businesses to develop strategies for managing business and legal issues relating to electronic data. His global network of highly skilled professionals from across the U.S. and more than 70 other countries enables him to provide clients with quality services outside our jurisdictions. Recently, he provided commentary on proposed federal legislation concerning cyber security. His numerous published articles and speaking engagements in his areas of practice reflect the depth of his knowledge and understanding of the issues that his clients face. Chambers & Partners identified him as a "Recognized Practitioner" in the Nationwide Privacy & Data Security section of its Chambers USA Guide 2014 for his experience in handling notable matters. Mr. Pinguelo is a graduate of Boston College (BA, magna cum laude, 1994) and Boston College Law School (JD, 1997).

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Pre-Registration Closed

Online pre-registration for this event is now closed.