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AI and automation tools are not the only types of technology transforming the accounting industry. Cloud computing is continuing to help firms scale and operate in a remote environment while data analytics tools are configuring and leveraging data points faster than ever before.

Financial planning, and specifically the evolving areas of financial wellness and well-being, require that CPAs and accountants remain diligent at growing as professionals in the field. Integrating subjective and objective metrics with a focus on well-being offers a more nuanced understanding of financial wellness.

M&A sell-side transactions require careful planning and a deep understanding of the legal issues involved. CPAs and tax professionals are in a unique position to help companies navigate these complexities, particularly when it comes to managing tax liabilities

A popular route for U.S. investment among high-net-worth foreign citizens has increasingly become domestic private equity funds. CPAs with an international practice are now frequently confronted with clients who want to know how making this investment could affect their U.S. tax exposure.

Advisory services offer a significant opportunity for CPA firms to grow their practices and provide more value to clients. By pricing services based on the benefit to the client, turning one-time engagements into recurring work, one can create a sustainable revenue stream.

It’s crucial to provide clients with informed and competent guidance as part of an overall retirement planning strategy. By leveraging a CPA's expertise, you can help clients make well-informed decisions that optimize their financial outcomes.

Advancing in a firm requires aligning with its values, strategic thinking and integrity. True leaders collaborate for collective success, supported by sponsors and coaches who champion their growth.