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Friday, December 17, 2021 Live Webcast

CFO Series: Numbers Rule the World (E2112063)

8:30 AM - 4:30 PM EST

Registration: 8:00 AM EST



6.0 CPE Credits in MT
2.0 CPE Credits in AA
This event is part of the 2021 CFO Series: Strategic Priorities of Today’s Finance Role event bundle.


It is vital for today’s CFO to not only know how to read and analyze the numbers, but also how to present them to stakeholders.


Financial professionals who are, or aspire to be, chief financial officers. The discussions are targeted at those in midsize organizations.


  • Learn how to deliver your numbers so your stakeholders understand them.
  • Learn how to assess the value of ethics in today’s business environment.
  • Understand how to evaluate and manage management continuity risk.
  • Understand the lessons of five recent business books.


Numbers rule the world, but they don't speak the words
  • How can a numbers person master words and communication in an ever-changing and social dynamic? This session will reveal common communication mistakes financial professionals make and suggest practical solutions. We will discuss proven techniques to effectively deliver your numbers so your audience will understand. Topics discussed include • When should I text, email, phone, or meet? • How to write emails that people read • How to say “no” tactfully • How to communicate information so others understand • Identifying the big picture and your communications role
Ethics in the real world
  • Business ethics is not just something “nice to do” but can mean the difference between success, failure, and survival in today’s increasingly competitive environment. This seminar outlines eight steps to create an ethical business culture and provides specific ways for financial managers to make better ethical decisions.
Controlling management continuity risk
  • Does your organization risk operational disruption due to a key personnel loss? Are your internal auditors and risk management personnel routinely assessing your exposure to loosing key skills? This session could help your organization prevent its next crisis.
Five marvelous business books in 100 minutes
  • You know you should read some business books, but finding time is often hard to do. Come get a 20-minute executive summary of five business books. This session makes it easy to catch up with the latest thinking in five very different topics. This seminar will include: The End of Accounting, The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade, Big Potential, Pitch Anything and Give and Take: Why Helping Others Drives Our Success. Save time, learn the key lessons of five business books in just 100 minutes.






Experience working with internal clients or external clients and business leaders.


Tracy Cooper

Tracy Cooper, CPA

Tracy Cooper, CPA is a specialist in accounting technology solutions and business process improvement. She is based out of Little Rock, Arkansas. She established her consulting firm in 2006 to serve small and mid-size businesses in resolving their accounting, technology, business process, and reporting challenges. She started her career with Price Waterhouse, and eventually moved to the Telecom sector, where she spent 12 years with ALLTEL, holding senior positions in Credit Collections and Fraud, and Business Processes. Tracy’s ability to communicate at both the strategic and tactical levels has given her the privilege of leading training with individuals and groups of all sizes throughout her career, both in the US and abroad. Tracy graduated from The University of Texas San Antonio summa cum laude. She is an avid sports fan, who enjoys cooking, days at the lake and has recently taken up learning to fly. With two grown children, she and her husband hope to soon resume their traveling ways.


$289.00 - Member

$439.00 - Nonmember

$0.00 - Pass Holder

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