Everything you know about pricing is wrong. Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour.
Anyone who wants to learn more about value pricing
After attending this presentation you will be able to...
- Recognize how to make the shift to value pricing
- Identify how to grow revenue and client satisfaction at your firm
The major topics that will be covered in this course include:
- Understand why billing by the hour is counter productive to firm growth
- Understand the theory behind value pricing
- Review ways to deploy this new model at a firm