Thought leadership is one of the most successful ways to “sell” a product or service without actually selling. We offer opportunities for you to position your expertise and brand to a targeted audience, including decision makers and their clients.

NJCPA sponsored content is a marketing powerhouse.

• Trusted provider of high-quality and relevant content
• Leading source of accounting and finance content in New Jersey
• Extensive reach to decision makers and influencers
• Tailored messages to a broad range of interests and demographics

We can assist you with topic selection, editing needs and writing tips.

Article in New Jersey CPA magazine or on njcpa.org

Share your expertise on a topic of interest to our members in our bi-annual magazine or on our website. 

If you'd like to provide an article, use the form at the bottom of this page.

IssuesWatch Podcast episode

Share your thought leadership through a guest appearance on the IssuesWatch Podcast (no sales pitches). Published weekly, each episode is 15-20 minutes and is published in both audio and video formats. An average of 200 people watch or listen to each episode.

• Price: $750

If you'd like to appear on the podcast, use the form at the bottom of this page.

Segment on IssuesWatch Live

The NJCPA produces the IssuesWatch Live broadcast six times per year on numerous topics that are important to CPAs and accountants (no sales pitches). Share your thought leadership by appearing on a 10- to 15-minute segment during one of the programs. The broadcasts are viewed by 500-800 people.

• Price: $1,500

If you'd like to appear on IssuesWatch Live, use the form at the bottom of this page.

Webinar

Presenting a webinar via the NJCPA’s learning platform is a good choice if you have a lot of information to share. Webinars are 50 minutes or longer and must provide content that qualifies for CPE credit (no sales pitches).

• Price: Starting at $2,000. Pricing depends upon the length of the webinar, audience and other criteria.

If you'd like to present a webinar, use the form at the bottom of this page.

Knowledge Hub Sponsor

The NJCPA selects topics throughout the year to highlight for our members. Each Knowledge Hub includes articles, blog posts, podcast episodes and events.

• Price: $2,500

If you'd like to sponsor a Knowledge Hub, use the form at the bottom of this page.