The marketing plan should support one's business goals. Create a plan that outlines the number of attainable initiatives during the goal’s timeframe. Here are some tips.

It has been shown that companies with strong ethical brands drive even higher yields. CPAs can help their company or their clients create a more ethical brand, suggestive of a company that records more than just profits.

While the price is important in an asset sale, also important is the allocation of the sales price among the assets, the basis, and the depreciation and amortization available for the assets to calculate the remaining cash. Here are some considerations.