People Before Profits — How to Put Your Team Before Anyone Else in Your Business and Why it Matters

In today’s business world, it’s easy to get bogged down with chasing profits, hitting sales targets and analyzing financial metrics. Yet, the key to long-term success may have less to do with profit margins and more to do with how you treat your people. Businesses that prioritize their team over profits often see better results in the long run. Putting your team first leads to a more engaged, loyal and productive workforce, which in turn drives greater success and sustainable growth.

The Business Case for People Before Profits

• Employee engagement drives performance: A motivated and engaged workforce is a major contributor to a company s success. When employees feel valued, they are more likely to take ownership of their work, collaborate effectively and go the extra mile. On the flip side, disengaged employees can lead to lower productivity, higher turnover and a negative work environment.
• Stronger company culture: A company’s culture is the foundation for how employees interact and solve problems. When leaders prioritize people, they create an environment where trust, transparency and collaboration thrive. Companies with strong cultures attract top talent, retain employees and foster innovation. Employees who feel respected and appreciated are more likely to stay with the company, contributing to stability and growth.
• Improved customer experience: Happy employees create happy clients and customers. When employees feel supported, they are more likely to go above and beyond for customers and be ambassadors of the company’s values. Positive employee experiences often translate to better customer service, higher satisfaction and stronger customer loyalty/
• Innovation and creativity: A culture that values employees fosters creativity. When employees feel empowered, they are more likely to contribute innovative ideas. Encouraging feedback, providing growth opportunities and celebrating diverse perspectives can spark breakthroughs. Companies that prioritize their team s development are better positioned to adapt and innovate.
• Long-term sustainability: Businesses that focus on people-first strategies build loyalty and trust. When employees feel a sense of belonging and purpose, they are more likely to stay. A stable, long-term workforce creates resilience, helping companies weather changes and challenges. In contrast, businesses that focus solely on short-term profits typically experience high turnover and employee burnout.

How to Put Your Team First

• Lead with empathy: Empathetic leadership cultivates trust and communication. By listening to your employees, understanding their challenges and showing you care, you create a supportive environment. Regular check-ins and transparent decision-making demonstrate your commitment to your team’s well-being.
• Invest in employee development: Putting your team first means offering opportunities for and investing in their growth. Providing training, mentorship, coaching and clear career paths shows your commitment to their success. When employees see their personal growth as a priority, they feel more connected to the organization.
• Recognize and reward efforts: Recognition is a powerful motivator. Public acknowledgment, small gestures of appreciation and performance-based rewards all help to build a positive culture. Employees who feel valued are more likely to continue giving their best.
• Foster a healthy work environment: A supportive work environment pro motes mental health, work-life balance and collaboration. Encouraging flexible work arrangements and providing stress-management resources, such as a therapist or coach on retainer, can boost employee morale and productivity.
• Share the success: Profit-sharing or performance-based bonuses align employee success with company success. When employees know their hard work contributes to profitability and that they will be rewarded, they feel more invested in the organization s future. Be transparent with the team by cultivating a culture that supports a company-wide vision and provides clarity both now and for the future.

Prioritizing your team over profits may seem unconventional, but it is a strategy that pays off. A business that invests in its employees builds stronger cultures, better client experiences and more innovative products and services. By leading with empathy, investing in development, recognizing effort and fostering a healthy work environment, organizations can create a motivated, engaged workforce committed to the company s success. In the end, businesses that put people first thrive   not just in profits, but in loyalty, innovation and sustainability. 

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Andrew Donofrio Andrew Donofrio is a personal and professional development coach at Andrew Donofrio LLC.

Sarah Krom Sarah Krom, CPA, is the managing partner at SKC and Co. CPAs L.L.C. and a past president of the NJCPA. She serves on the NJCPA Education Foundation Executive Committee and the Nominating Committee. More content by Sarah Krom: Manage Your Business Like a Boss How to Manage Your CPA Practice Like a Boss Using Power BI Dashboards Supporting Mental Well-Being in the Workplace