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Internal audit is one of the most unexpectedly rewarding careers out there. Many, if not most, auditors stumble into the field but then often end up staying for their entire career. That’s definitely my story.

New policy updates are influencing audits. Finance teams need to stay agile in the face of regulatory change and view policy shifts through a lens of opportunity.

By investing the time and energy into mentoring young talent, we all benefit. By building thoughtful, structured and human-centered internship experiences, we help shape tomorrow’s accounting leaders and strengthen our firms in the process.

The accounting and finance landscape is once again experiencing dramatic shifts. A steady stream of executive orders, economic volatility and geopolitical tensions are creating ripple effects across the country — and right here in New Jersey. It’s more important than ever that this uncertainty does not deter from our mission and sway us off course. As always, CPAs are called to lead with clarity, confidence and compassion.

Marketing a CPA firm is about playing the long game. If you want to attract high-value clients, you must focus on building trust, staying consistent, and using a targeted, strategic approach.