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Success in modern marketing isn’t about being everywhere but consistently delivering value with focus and purpose. In an industry full of sameness, doing more isn’t the answer — doing it differently is.

Every unnecessary interaction with data or clients wastes a CPA's time and duplicates efforts. In my observation, a staggering 90% of inefficiencies arise from a mere 10% of the entire process. Here's how to fix that.

Private equity has reset the rules. The question isn’t “Should I explore this?” but “How do I position my firm to thrive in this reality?” The time to get educated is now.

We had the incredible opportunity to share our knowledge and experience in the accounting profession last month with students at Cumberland Regional High School, which was coordinated by the Center for Audit Quality’s (CAQ) Accounting+ program/EVERFI.

Accounting education must continue to evolve. It is no longer just about recording transactions; it’s about developing a balanced set of technical and interpersonal skills and the flexibility to thrive in an ever-changing profession.