NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

  • How Accountants Can Use White Papers as Lead Magnets

    by Hugh Duffy, co-founder and chief marketing officer, Build Your Firm | Jun 27, 2019
    Email marketing is the most effective marketing tool for any business, particularly an accounting firm. One way to provide prospects with high-value content is with a white paper. And using email to promote your white paper can help get leads.
  • 10 Ways CPAs Can Communicate Better

    by Susan Ascher, president and CEO of The Ascher Group | Jun 19, 2019
    As CPAs are typically more versed in numbers than the written word, most could use some reminders on what communication etiquette is needed for good leadership. Find out what are some dos and don'ts.
  • 3 Key Take Aways from the NJCPA 2019 Annual Convention & Expo

    by Puiman Chan, student, Stockton University | Jun 14, 2019
    I was among a group of Stockton University accounting students at the NJCPA 2019 Annual Convention & Expo. What we learned will help us both inside and outside the classroom.
  • 7 Tips to Make CSR Count for Your Firm

    by Jessica L. Levin, MBA, CMP, CAE, president of Seven Degrees, LLC | May 30, 2019
    CSR, or corporate social responsibility, is another acronym that matters. Creating programs that benefit society and your local community is no longer optional. Both your clients and your staff start to demand that accounting firms are socially responsible and proactive about giving back.
  • Why I Joined the Student Ambassador Program

    by Puiman Chan, student, Stockton University | May 28, 2019
    The ambassador role is not only an important and unique responsibility, but also a way to meet new friends, make an impact on prospective students, and add valuable experience to your resume.

 

We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.