NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    5 SEO Strategies for CPAs to Get Found Online

    Posted: November 3, 2021
    By using common terms on your website, the site competes with thousands of others for first-page ranking. It's more effective to create the niche result you want to be found for than ask people to sift through the noise to find you. Here are some SEO strategies to make your website more attractive.
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    The Value of Early CPA Exam and Licensure Discussions

    Posted: November 1, 2021
    Giving thought to taking the CPA Exam or licensure in the early stages of education is crucial for accounting students today. They will be able to plan better and have less anxiety when the time comes.
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    How an Annual Mortgage Review Could Help Homeowners at Tax Time

    Posted: October 20, 2021
    It's a good time for homeowners to get an annual mortgage review and needs analysis. Whether a homeowner is thinking about refinancing or purchasing a new property, having up-to-date mortgage data most certainly helps CPAs.
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    The Real Impacts of Cyberattacks: What CPAs and Their Clients Should Know

    Posted: October 14, 2021
    Since October is National Cybersecurity Awareness Month, it's good to have a refresher on what costs are associated with cybersecurity breaches and what CPAs need to be aware of for themselves and for their clients/organizations.
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    10 Tips to Successfully Leap from Student to Accounting Professional

    Posted: October 8, 2021
    The biggest hurdle in transitioning from college student to an accountant is understanding that, at first, you will have absolutely no idea what you’re doing, yet understanding that is totally okay! Here are 10 tips that can help guide you along the way.
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    In a World of Gimmicks, Be a Thought Leader

    Posted: September 27, 2021
    Clients need proactive thought leadership from their CPA. Control what you can control and influence and continue to be both a trusted advisor and a true thought leader. Here are some practical ways to be a thought leader.
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    5 Tips for Landing and Succeeding at Your Internship

    Posted: September 22, 2021
    Applying for an internship can be intimidating but, in the end, the experience you receive from it is irreplaceable. Here are some tips to get started.


We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.