NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    5 Lessons for CPAs on Libra and Other Cryptocurrency Discussions

    Posted: July 19, 2019
    With the recent two days of Congressional testimony by David Marcus of Facebook, it is clear that blockchain and the cryptoasset space have moved firmly into mainstream financial and accounting conversations. Here are some considerations that CPAs need to be aware of.
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    How Accountants Can Use White Papers as Lead Magnets

    Posted: June 27, 2019
    Email marketing is the most effective marketing tool for any business, particularly an accounting firm. One way to provide prospects with high-value content is with a white paper. And using email to promote your white paper can help get leads.
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    10 Ways CPAs Can Communicate Better

    Posted: June 19, 2019
    As CPAs are typically more versed in numbers than the written word, most could use some reminders on what communication etiquette is needed for good leadership. Find out what are some dos and don'ts.
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    3 Key Take Aways from the NJCPA 2019 Annual Convention & Expo

    Posted: June 14, 2019
    I was among a group of Stockton University accounting students at the NJCPA 2019 Annual Convention & Expo. What we learned will help us both inside and outside the classroom.
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    7 Tips to Make CSR Count for Your Firm

    Posted: May 30, 2019
    CSR, or corporate social responsibility, is another acronym that matters. Creating programs that benefit society and your local community is no longer optional. Both your clients and your staff start to demand that accounting firms are socially responsible and proactive about giving back.
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    Why I Joined the Student Ambassador Program

    Posted: May 28, 2019
    The ambassador role is not only an important and unique responsibility, but also a way to meet new friends, make an impact on prospective students, and add valuable experience to your resume.
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    Leadership Lessons from Game of Thrones

    Posted: May 2, 2019
    In Game of Thrones lingo, if a leader is the director then the "hand" is the steady that gets it done. Having great leaders is imperative, but the first follower is key in carrying out tasks to completion. So, who is your "Hand of the King?"


We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.