NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    Revolutionizing Firm Marketing with AI: A Game-Changing Approach

    Posted: August 31, 2023
    The paradigm shift in using artificial intelligence (AI) in account-based marketing (ABM) methodology facilitates more efficient campaigns, heightened customer involvement and, ultimately, elevated revenue generation for CPA practices.
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    Top 5 Cybersecurity Steps to Take with Digital Assets

    Posted: August 25, 2023
    The digital revolution has brought forth a plethora of cybersecurity challenges that demand rigorous examination from a digital forensic standpoint.
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    Outsourcing Trends for CPA Firms

    Posted: August 8, 2023
    Many accounting firms are outsourcing their work. Bringing outsourced teams to a satisfactory standard will take continuous investment. During this process, it’s important to convey to these new employees one's corporate culture.
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    Assessing Your Options: M&A, PE and Hybrid Deals

    Posted: August 4, 2023
    CPAs need to be realistic about the changing marketplace. They need to understand the powerful impact that private equity has now and will have in the future and for those firms wishing to remain independent, they need to have formal succession plans.
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    What New CPAs Want: Insights and Recommendations from the Field

    Posted: July 25, 2023
    Blockchain and crypto assets are, without a doubt, quickly becoming part of the mainstream financial conversation and are topics that all companies need to be well versed in as these trends continue. Find out some of the latest trends.
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    A Student’s Takeaway from the NJCPA Convention

    Posted: July 17, 2023
    I felt honored to represent the next generation of accountants at the NJCPA Convention & Expo for the second time at the Atlantic City Borgata Hotel in June,
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    Top 5 Myths About Working with Cannabis Clients

    Posted: July 12, 2023
    Cannabis accounting is one of the most rewarding industries for those who love the challenge of navigating complex accounting and tax issues, implementing systems and controls and helping clients manage the financial health of their business while maximizing cash flow.
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We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.